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OPENFOCUS OFFERS REAL-TIME OPINION TRACKING CAPABILITY FOR LIVE STREAMING VIDEO

Online and Mobile Platform Can Transform Your Next Online Broadcast Into a Focus Group

Los Angeles, CA—Merging the trends of online audience feedback and the real-time web, today’s launch of OpenFocus will allow anyone to easily transform their next online broadcast into a focus group.

Built to be paired with online live streaming video providers like UStream.tv, Livestream or Justin.tv, OpenFocus, a product produced and distributed by political technology firm REALPOLITECH, introduces a new method of data capture and interactivity for those trying to gain feedback from an online audience. Using a combination of webcast and custom opinion-tracking technology, OpenFocus is an online and mobile tool that allows users to track the opinions of their audience to drive their decision-making. OpenFocus gives users access to data collected from targeted audiences in real-time in three ways: through use of the online platform, the use of a mobile device, like the iPhone or iPod Touch, or a hybrid model incorporating both.

“OpenFocus has the capability to capture opinions in a dynamic way. In the political and citizen engagement space, particularly, OpenFocus will allow users, whether political candidates, elected officials or government agencies, to be informed about the needs and desires of their constituents,” comments Christina Gagnier, OpenFocus Co-Founder and CEO of REALPOLITECH. “The volume of people who participated in The White House’s social media offerings during President Obama’s State of the Union Address demonstrates the demand of people to be heard in an authentic way.”

OpenFocus was developed in response to an interactive deficit faced with the current methods of polling and survey methods that are used in audience research today. The OpenFocus team wanted to harness the power of the real-time web, capturing audience feedback while they are “in the moment,” watching a live broadcast. The platform’s customizable features makes it a flexible tool for a variety of purposes, whether for politics, a town hall or to rate entertainment content.

OpenFocus is currently available at http://openfoc.us. Watch a video demonstrating how OpenFocus can be used at http://vimeo.com/8710030/.

About REALPOLITECH
REALPOLITECH is a political technology startup based out of Los Angeles, CA. Founded in the wake of a live web gala produced by the team that brought over 30,000 citizens together to celebrate the inauguration of President Barack Obama, the REALPOLITECH team is a fusion of web developers, web producers, public affairs consultants and online strategists committed to one goal: using digital tools to effect real change. For more information, visit http://www.realpolitech.com.

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